09-11: A flashback to the life in those two years

Those were the vibrant 2 years; 09-11: a flashback to the MBA life @SIBM - Bangalore

Concept & Narration: Jins Jose
Technical Guidance: Manish Raman Shah

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By team 'Madlabs': Abhijit Goldar, Jins Jose, Manish Raman Shah

BI never lies...

[Let me start with the disclaimer: Any similarity of character of the story to a real person is intentional]

Mr Nair is one of the youngest Relationship Managers in CITI bank. The bank has given him an extensive target of acquiring HNI (High Net worth Individual) accounts in the Maharashtra area. As you might know “CITI never sleeps”; so is Mr Nair too, while carrying extensive responsibilities.

Mr Nair is a representative of the Gen-Y Indian professionals who believe in the power of technology and market intelligence. He used to leverage Business Intelligence (BI) software while taking key business decisions.

Mr Nair started churning out the correlations between different economic and demographic factors associated with the population under his sales area. While evaluating different fields in the SPSS (Statistical Package for the Social Sciences) spreadsheet, he could find a surprising correlation between 2 fields- ‘occupation’ and ‘wealth’. Those with occupation as ‘farmer’ were showing a strong potential to be ‘prospective HNIs’. More surprisingly, these farmers owned less acreage.

So Mr Nair started with the null hypothesis: “there’s no chance that a farmer with acreage < 10 could be an HNI”.   He set his confidence level requirement to be 99%, i.e. he wanted ‘Pearson Chi-square’ value to be less than 0.01 to reject the null hypothesis showing the huge potential of those farmers to be HNIs.  For his surprise ‘Pearson Chi-square’ was even lesser than 0.01. His brain murmured Mr Nair: “how the hell it can happen?” while his heart was whispering: “BI never lies”.

It was almost impossible for Mr Nair to convince his boss and colleagues these new findings; but finally, somehow he could manage. Nair’s track record didn’t allow the boss to neglect him; because many a times “Nair never slept when CITI was in need”.

Months passed; it was the time for Mr Nair to deliver results rather than findings; he delivered. It was December 2010. Onion price was soaring to Rs.100/kg.  Mr Nair was given the best Relationship Manager award for the quarter for adding hundreds of onion farmers into the banks HNI network.